With potential clients spending more and more time online, you’ll want to use every online tool available to bolster your home health marketing strategy. Want to learn more about direct mail marketing strategies and what to include? Check out 19 Easy to Mail Promo Gifts for Direct Marketing Campaigns. With Covid drastically changing how businesses operate and prospect as well as where your clients are likely to be, direct mail marketing is a great way to reach patients and families. Give them to current clients and patients inside the folders that house all the information that they need about your agency.Ĭonsider sending out your materials to individual homes as part of a direct mail campaign. Place your home health marketing materials and giveaways where senior citizens recreate and in health care or social services environments that permit you to do so. Whether used as giveaways at a health clinic, tradeshow or used as swag included in direct mailers, house shaped items like a chip clip or jar opener are top picks for a home care agency.Be sure to including patient testimonials on your marketing materials to inspire confidence. Custom brochures and flyers are an inexpensive way to get information out about your business, services, and contact info.In addition to prospective patients, make sure to give your business cards out to existing patients and their families. Referrals are one of the best ways to get new business. Instead of a traditional business card that can get lost even with the best of intentions, choose an item that will stay in view and out of the clutter on refrigerators and cabinets. Magnet business cards are the perfect way to get your contact information out and stay visible.
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Here are effective ways to get your message out: Just like the services you provide and the equipment you use, your logo should stay up to date and on-trend to demonstrate you are evolving with the times.Īn essential part of marketing home care to grow your business is to find a way to reach new patients and clients. After all, your logo is one of the first things a future client will see, so it’s important that it reflects the message of your agency. Create a logo or consider redesigning your current logo.The success of your brand will be judged by every interaction between employees and clients. Your employees will often be your first line of contact with clients, and they should always be in tune with the brand and values of your agency. Ensure all employees are in line with your brand, and can serve as ambassadors.By sticking to the promises you make, you can build a culture of trust and ensure that you are enhancing the lives of those in your care. These values will guide your home health care marketing and will let potential clients know the promises you intend to uphold as a brand. You can get started building your brand by using some of these strategies: That’s why it’s important to create a brand that will leave a lasting impression. When it comes to marketing senior care, you’ll want to find a way to set yourself apart from the competition. We’ve outlined some marketing ideas and strategies to help promote and advertise your home care or hospice agency: Understand and Build Your Brand As a bonus, with marketing budgets slim or cut due to Covid, promotional giveaways offer cost-effective strategies at every price point.
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A home care professional wearing scrubs printed with the agency logo will inspire trust from clients as well as their neighbors, family, and friends.
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For example, a grocery tote with an agency logo and website domain printed on it is likely to get much more visibility, reach, and use than a newspaper ad that gets thrown away after a day. Why? Because unlike traditional advertisements in commercials or on billboards, promotional items are often kept for months or years and get repeated use and exposure. Incorporating promotional products and custom branded apparel into your home health care marketing strategy can make your home care business stand out from the rest, and enhance existing relationships with current patients.
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For your agency to grow with demand, you must establish effective home care marketing strategies that differentiate you from the competition, create brand awareness, and keep safety top of mind. Even when the coronavirus pandemic is over, its legacy will surely accelerate this trend. Due to an aging population and awareness of the benefits of aging in place, the demand for home care has been rising.